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Aisha Fairclough Pic 1 .jpg

"We all deserve to be seen and heard", Founder Aisha Fairclough

Photographer, Jessica La Foret

Representation Matters

Representation Matters is where bold stories are born and barriers are broken. We produce, create, consult, cast, and advocate with one mission in mind: to shift the lens and center the magic of underrepresented voices. We’re not just changing the narrative — we’re rewriting the script with unapologetic inclusivity, one powerful story at a time.

Founder

Aisha is an award-winning Producer and Director with over 15 years of experience developing culturally resonant, story-driven content across television, digital, and branded platforms. Known for her sharp creative instincts and equity-centered approach, she brings a deep understanding of audience, voice, and representation to every project she leads.

Aisha’s work spans top networks and platforms including Crave, OWN Canada, Showtime, CBC, HGTV, and Food Network Canada. As Series Producer of 1 Queen 5 Queers, she reimagined the queer talk show for a new generation—earning a Canadian Screen Award for Best Talk Program or Series. She’s also directed compelling short films like Body Politics (Hot Docs premiere) and Remembering Us, commissioned by the Museum of Toronto and currently touring across Canada.

With a background in unscripted storytelling, Aisha has led development and production on projects from concept to post, overseeing scripting, casting, talent management, and cross-functional collaboration with design, editorial, and marketing teams. Her work is driven by emotional intelligence, strategy, and a strong visual POV rooted in culture, inclusion, and innovation.

Beyond production, Aisha is a co-founder of Body Confidence Canada, a national advocacy organization, and sits on the board of the Inside Out LGBTQ+ Film Festival, contributing to strategic planning and long-term visioning. She also serves on the Program Advisory Council at Toronto Metropolitan University's School of Fashion, helping to shape inclusive, equity-focused approaches to fashion education and industry engagement.

Aisha is a powerhouse creative who thrives in dynamic, collaborative environments. She brings heart, clarity, and bold thinking to brands and campaigns that want to move the culture forward.

 

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